AI product management for B2B teams

Build whatyour customerswant to pay for.

Zentrik reads your sales calls, support tickets and research, then ranks your backlog by what customers ask for and the revenue behind it.

Keep learning from customers as you build.

See which share a . Compare by the revenue behind each, then run . Your team agrees on the and builds it into the . Use the after release to improve again.

Online booking software for clinics

Different words, one need

Three ways to fix it

3 ways to solve it

revenue behind each
ALet each clinic set its own booking rules$639k
BMake every first visit 30 minutesPediatrics and physical therapy need shorter visits$151k
CTurn off online booking for new patients$19k

Tried with six front desks before anyone builds it

Idea A, tried with 6 front desks

3 days
Booking rulesNorthmereNew patient30 minFollow-up15 minMRI scanReferral firstRequest a call backnew, from the study

“Would this slow your front desk down?”

  • NorthmereNo
  • OakhavenNo
  • TidewellNo
  • ClearlineNo
  • LindenNo
  • FernhillNo

None found it slower. 4 asked for a call-back when a rule blocks a patient, so it was added.

Committed, with the why attached

Shipped, and the docs changed with it

Online booking › Booking rules

Shipped in 4.8.0

Product docs · Booking rules

Patients see the same appointment slots at every clinic.

Each clinic sets its own rules by visit type: length, new or returning patient, referral needed.

Updated with itHelp articleRelease noteAgent brief

Then the clinics say what changed

2 weeks after release

What shippedGitHub integration
  • PR 2318 merged into 4.8.0
  • PEL-813 and PEL-814 closed by the merge
  • PEL-815 still in review
How it is usedPostHog integration

4%of new-patient bookings fixed by phone

Daily since release, down from 23%

What came back14 replies
  • Thanks: 9, 64%
  • Questions: 3, 21%
  • Issues: 2, 14%

9 thanks3 questions2 issues

“No more rebooking calls. Thank you!”

“Per-location rules sealed it.”

Kestrel Orthopedics
$96k deal won
Each reply is new feedback, and the loop starts again.

Keep the customer reason with the work.

Zentrik sits between the tools you already use. Customer words come in, the reason goes out with the work, and what ships comes back as new feedback.

Explore integration guides
  1. CustomerFeedback

    Calls, tickets and research come in whole, with the customer’s words kept.

  2. ProductBacklog

    Your ideas and plans, so new feedback lands on what you already track.

  3. AccountContext

    Accounts and revenue, so every need carries who asked and what’s at stake.

  4. UnderstandNeeds

    Repeated asks become one need, with the quotes and accounts behind it.

    Evidence
    Insights
    Opportunities
  5. ChoosePriorities

    Ideas ranked by the revenue behind them, then tested with customers.

    Ideas
    Studies
    Initiatives
  6. ManageDelivery

    Reviewed scope and the customer’s reason go to the people and agents who build it.

  7. LearnAfter release

    Usage and replies come back as new feedback, and the loop starts again.

  8. Back to customer feedback

Product shouldn't be about tickets.

Teams evaluating Zentrik tend to react to the same thing: it removes planning drag without breaking product judgment.

Zentrik eliminates the grind of backlog prep—reducing 90% of the time spent on stories, acceptance criteria, and prioritization.

David Copeland

Director of Product, Livingston International

It made me say 'it was about time!' PMs haven't been getting the fancy tools like Copilot, which programmers have been enjoying for years.

Kaan Kabalak

Product Manager, Witful Vision

Zentrik could completely change product management, reducing planning time from weeks to minutes.

Sherry Brown

Strategic Product Management Leader

If a product isn't immediately useful, I won't come back. Zentrik gets this—it delivers fast, practical value without complexity.

Brandon Hunt

Product Manager AI/ML, LuxeTech

No boring loading screens. It actively explains its process, making it feel like a truly interactive planning assistant.

Malvika Pandey

Senior Product Consultant

When I used Zentrik, it really felt like the 'right way' to make use of AI.

Akhil Yash Tiwari

Senior Product Manager, Magicbricks

Build with your customers. Bring your team.

Start with one backlog, idea, or brief. Share the customer findings and agreed next steps with your team.

Questions before you start

What your team can try, review, and build on.

Still have questions?

Talk to the team→