Zentrik · Customer feedback analysis

What keeps coming up in our feedback?

Find recurring needs in calls, tickets, and research. See the customers and sources behind them.

Discovery
Opportunity detectedMay 26

Review reports are putting pipeline at risk

Affected pipeline

14 accounts

Northstar Analytics

renewal risk

$640K

Harbor Retail Group

review blocked

$420K

Mercury Operations

pilot unblock

$310K
Feedback pattern crossed threshold$1.8M

Illustrative example · Sample customer records

Find recurring customer problems

Inspect the source behind each finding

See who is affected and where needs differ

Identify what needs another look

Discovery

Trend movers reveal which patterns need review

1

Ticket imports reveal report export risk

9 mentions

9
2

Call imports reveal review gaps

7 mentions

7

Find what customers keep asking for.

Group related feedback from calls, tickets, and research. Inspect the source before treating a pattern as a finding.

  • Calls, tickets, and research
  • Related feedback grouped
  • Source passages available
Opportunity evidence$1.8M

Reports block customer reviews

Northstar

$640K

renewal risk

Best ideaimpact / effort

Preserve report state

Best fit
Ready

Filters and exports stay visible.

92

Medium

Understand the need behind the request.

Compare possible responses to the same problem. Keep affected customers, sources, and constraints in view.

  • Customer problems kept distinct
  • Ideas compared with evidence
  • Affected accounts visible
Discovery

Theme clusters show where evidence is active, covered, or quiet

Report Trust

Rising

6 insights

Export Reliability

Stable

6 insights

Traceability

Cooling

5 insights

See what your backlog misses.

Compare customer themes with the work already planned. Investigate important needs that no existing idea covers.

  • Active customer themes
  • Covered and uncovered needs
  • Evidence gaps visible

Keep the customer reason attached.

Follow a finding back to its source and into the work your team selects. Revisit it when evidence changes.

  • Original sources linked
  • Problems and ideas connected
  • Evidence carried into planning