AI product management software for B2B teams

Considering a move fromAha! or Productboard?

Zentrik pulls the evidence from your calls, tickets and CRM, ranks your backlog by it, tests ideas with the customers who asked, and gives engineers and AI agents briefs with the evidence attached. One price for the whole workspace, however many people use it.

See how self-evolving product systems compare
Understand needs/Rank the backlog/Test ideas/Brief builders

Switching from another tool?

Checked against each tool's public pages on October 14, 2026.

Zentrik: Team $9,000 a year · Scale $19,200 a year with live sync · No seat fees · 14-day free trial · SOC 2 Type II, at launch prices.

Bagel$24,000+ · a year and up, set by feedback volumeKeep ranking by revenue, and add a customer portal and tests with the customers who asked.Move over: Connect Gong, Zendesk and Salesforce
Aha!$59 · a user a month for Roadmaps PremiumRank every idea from calls, tickets and revenue, then test the top ones with the customers who asked.Move over: Import ideas, votes and comments
Jira Product Discovery$10.50 · a creator a month; contributors freeStop linking evidence by hand. Zentrik pulls it from calls, tickets and your CRM, and ranks your ideas.Move over: Turn on the import, bring ideas
ProductboardNot published · per maker, at least five; quote after a demoRank feedback, run your portal and test ideas with customers, for one price per workspace.Move over: Export notes and features to CSV
DovetailCustom · quoted by number of usersRank ideas by revenue and pipeline, test them with the customers who asked, and plan the roadmap, for one price per workspace.Move over: Export findings to a spreadsheet
EnterpretNot published · no public price listRank the ideas you're choosing between from the same feedback, then test them with the customers who asked.Move over: Connect Zendesk, Gong and Salesforce
Why teams switch

Requests pile up faster than anyone can weigh them

Before

The evidence stays behindwhen a request becomes a row.

Ideas become rows and timelines become lanes. The evidence gets built and rebuilt.

Idea list
Export friction
AI onboarding
Admin request
Roadmap ask
Research note
Roadmap
Q2
Q3
Q4
Export
AI
Growth
Onboarding
Updates are tracked. The reasons live elsewhere.
Downstream
Jira history
Added after planning
Spec rewrite
Rebuilt from memory
With Zentrik

The customer evidence travels with the work.

Calls, tickets and research become ranked ideas, customer tests and briefs that planning, Jira and AI agents can use.

Signal
Calls
Interviews
Tickets
Support signal
Docs
Strategy and notes
Jira
Delivery history
Research
Validation
Zentrik
One workspace

For your team
and its agents.

Action
Ranked ideas
Evidence attached
Customer tests
Before you build
Briefs
For engineers and agents
Jira stories
Linked to their evidence
What changes

The difference is whether the next step carries the reason.

A roadmap can say what comes next. Zentrik keeps the customer evidence, tradeoffs, scope, and delivery state close enough to guide it, down to the pull requests that ship it.

Evidence
A request list
Filed as a request
Zentrik
Kept with its source
Ranking
A request list
Votes and scores someone keeps up
Zentrik
Ranked from the evidence; you approve
Customer tests
A request list
Planned somewhere else
Zentrik
Studies with the customers who asked
Handoff
A request list
Rewritten for Jira
Zentrik
Briefs with the evidence attached
When product tools start to feel heavy

The real question is whether the work gets lighter.

You already have a place to collect feedback. The next system has to help the team decide faster, hand off cleaner, and build with less rework.

1
Decide
Does this help us make the call?

Feedback only helps when the team can group it, see the pattern, and know what to do next.

2
Maintain
Will PMs spend less time managing the tool?

A decision should not create another table for PMs to keep updated.

3
Handoff
Will engineering get context the first time?

Engineering should see the context, ask questions, and flag tradeoffs before work is in flight.

4
AI
Can AI help without losing judgment?

AI works best when it has the evidence, constraints, and product guardrails to follow.

Developer tools

AI builders need the product decision, not just a ticket.

AI can turn instructions into code. It still needs the product call: what changed, which tradeoffs are allowed, and where delivery must stay aligned.

Signal
Evidence from users
Zentrik
Product brief
Evidence, decisions, constraints
Developer tools
Cursor, Claude, Lovable
Synced delivery
Jira reflects the plan